Member story: How Parsel delivered cost and time-savings for Shinery's GMA event
April 8, 2022
From small boutiques to Good Morning America
Founder & CEO Brea Fullerton joined Saltbox in 2020 when her primary revenue came from selling wholesale to small boutiques across the U.S. These orders, alongside the occasional DTC order from her website, were typically picked, packed, and shipped by Brea herself using the Shopify Shipping platform.
As the Shinery business steadily grew, Brea hired Saltbox’s dedicated workforce to assist with picking & packing orders within her private warehouse suite at Saltbox in Atlanta. This ultimately allowed her to get orders out the door faster and shift focus to new growth strategies instead of order fulfillment.
“Saltbox really enables us to flex up when needed without having to take on undue amounts of costs and hiring employees.” – Brea Fullerton, Founder and CEO of Shinery
In 2021, a new DTC growth opportunity presented itself that Brea simply couldn’t pass up: Good Morning America. With her dedicated Saltbox team waiting in the wings to help pick and pack, Brea felt confident that Shinery could handle an influx of DTC orders.
“If it wasn’t for [Saltbox], we would have made expensive mistakes and just been Googling random things to figure out how to best capitalize on high-traffic ecommerce events.” – Brea Fullerton, Founder & CEO of Shinery
The need for a more robust, cost-effective shipping solution
After several appearances on GMA, Shinery faced significant hurdles with keeping down shipping costs during these large-scale events. In the most recent GMA segment, Shinery received more than 1,500 orders overnight. With shipping costs now averaging 60-70% of ecommerce merchants’ total overhead costs, Brea recognized the need to find a more robust, cost-effective shipping solution.
Enter Parsel, Saltbox’s game-changing shipping solution that revolutionized Shinery’s shipping operations. By using Parsel, Brea saved a total of $800 on shipping costs (10%+ savings on ounce-based packages!).